University of Wisconsin–Madison
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Secure the Institutional Email Brand

July 13, 2017 @ 1:15 pm - 2:00 pm

Your institution’s brand is portrayed to the world via the email that is sent using your domains. As an individual you’re just sending email, but the global email community is continually judging the reputation of your institution based on the email that you and others send using your institution’s domain. Do you know who is sending email as your brand? Are there any policies or best practices they are following? Do you know when malicious actors are spoofing your domains? What security controls do you have to protect the brand of your institution? We will explore UW-Madison’s email domains as a case study for this session. We will showcase real-world DMARC reporting data to explain the scope of this security problem. We will discuss several strategies and tactics that can be pursued by individuals in the IT community, as well as explore legacy and institutional constraints that might hold back progress.

You will gain an understanding of SPF, DKIM, and DMARC technologies. You will learn the choices that can be made when setting up an email domain to protect the brand of your institution. You will learn best practices for sending email. You will be able to help guide IT project requirements gathering and technical implementations to make good decisions from the beginning. You will understand the scope of UW-Madison’s transition to having a more protected email brand.


1:15 pm - 2:00 pm
Session Category:


Room 1306
750 Highland Ave
Madison, WI 53705
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Jesse Thompson

Technical Architect at UW-Madison